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x-dream-media puts “Social First” at the heart of newsroom production at IBC2026
02. Sep 2026
x-dream-Fabrik NEWS brings AI-powered content creation and adaptation to social, digital, TV, radio, VOD and other channels — with the approach expanding across the x-dream-Fabrik solution.
Munich, Germany, 2 August 2026 — Social platforms have become a primary discovery point for media, yet traditional production workflows still largely follow a programme-first model: create a finished programme, publish it, and adapt it afterwards for social and digital channels.
At IBC2026, x-dream-media will showcase Social First, the creation principle at the heart of its x-dream-Fabrik NEWS solution. The approach puts audience context and cross-media distribution into the production process from the outset, enabling news teams to create and adapt stories forsocial media first, followed by digital platforms, television, VOD, radio and other channels.
AI-assisted research, metadata enrichment and cross-media adaptation, as well as standard translation, transcription and OCR are integrated directly into the newsroom workflow. Rather than working with separate tools for each destination, journalists and producers can develop content within one connected environment and prepare it for different formats and audiences.
The result is a shift from:
Create → publish → adapt for social
to:
Prepare for the audience → create and adapt → editorial review → publish
Human editorial control remains central. AI supports repetitive and time-consuming preparation tasks, while journalists, producers and editors retain responsibility for editorial judgement, creative decisions and final approval.
AI-powered newsroom workflow
x-dream-Fabrik NEWS brings this Social First philosophy to life through a growing set of AI capabilities, including:
- AI-assisted research, combining web research and uploaded source material in a structured workspace.
- Conversational archive search, enabling journalists to find relevant footage using natural-language queries alongside traditional search.
- AI-generated editorial summaries, highlighting key facts, open questions, notable quotes and potential story angles for individual assets.
- AI-supported story structuring, proposing story arcs based on selected footage and text, with tone and editorial stance configurable through custom prompts.
- Cross-media story adaptation, supporting the creation of social, digital and broadcast versions from the same editorial workflow, with integrations including Avid Media Composer and Adobe Premiere.
The Social First approach is now expanding beyond the newsroom into the wider x-dream-Fabrik product ecosystem, bringing the same AI-assisted content preparation and cross-media thinking into broader media production workflows.
"Social is increasingly where the audience journey begins, but the content still needs to work across the entire media ecosystem. With Social First, we are changing the starting point of the production process. x-dream-Fabrik NEWS puts AI-assisted preparation and adaptation directly into the newsroom workflow, while keeping editorial professionals firmly in control." Stefan Pfütze, Managing Director, x-dream-media GmbH
IBC 2026
x-dream-media will demonstrate the latest x-dream-Fabrik NEWS capabilities at IBC2026, 11–14 September 2026, RAI Amsterdam, Stand 7.C25.
About x-dream-media
x-dream-media, part of the x-dream-group, develops broadcast, newsroom and AI-driven production software for media organisations. x-dream-Fabrik is a modular media workflow platform covering production, post-production, asset management, story creation and publishing across social, digital, VOD, TV, radio and other media channels.
