
Sveriges Television (SVT) is Sweden’s national public broadcaster and remains the largest television company in the country since 1956. It uses Woody IN2IT Social to search and download social media content across editorial teams, centralize research, and track content sources. This enables them to track who is downloading specific content and to identify the original source.
To improve subtitling, SVT worked with Limecraft and Woody Technologies to integrate AI-powered subtitles directly into its AVID production environment, allowing journalists to create subtitles with one click. This automated workflow saves SVT millions annually, reduces staff workload, improves content quality, and 100% subtitled on-demand news content.
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