Projective Demonstrates Hybrid Post-Production Innovation at the 2025 NAB Show

Berlin, March 11, 2025 – Projective, a software provider that transforms post-production workflows for broadcasters, creative agencies, post-production facilities and content creators of all sizes, is pleased to announce its return to the NAB Show, taking place in Las Vegas from April 5-9, 2025. Projective will be located at booth SL9507 in the South Lower Hall.

This year, Projective will unveil Strawberry Multisite, a post-production collaboration solution designed to seamlessly bridge the gap between discrete cloud and multiple on-premises infrastructures. Alongside this, it will also introduce Strawberry 7, featuring a fully reimagined user experience. These groundbreaking advancements are set to revolutionize how creative teams collaborate, streamline operations and meet the demands of modern production.

“Today’s post-production landscape demands agility and efficiency,” says Derek Barrilleaux, Chief Executive Officer at Projective Technology. “With Strawberry Multisite’s hybrid workflows, together with its enhanced user experience, we’re empowering creative teams to maximize resources, reduce friction and achieve faster time-to-market—all while maintaining the highest levels of collaboration and security. We’re looking forward to sharing these latest innovations with the industry at the 2025 NAB Show.”

Forward-Thinking Innovation

Located in the South Lower Hall, booth #SL9507 Projective will showcase their latest solutions, designed to scale content creation and simplify collaboration, including:

STRAWBERRY MULTISITE

Strawberry Multisite offers a practical hybrid infrastructure solution for post-production and editorial teams, combining cloud efficiency with the reliability and control of on-premises infrastructure. For many, full cloud adoption isn’t feasible due to rising costs or workflow limitations. Multisite bridges this gap, enabling teams to balance hybrid workflows, minimize risk, and maximize resources effectively.

• •Seamless Flexibility: Transition editorial workflows to the cloud without compromising performance. Strawberry Multisite integrates cloud and on-premises systems, offering enhanced adaptability with ease.
• •Best of Both Worlds: Effortlessly transfer projects from on-premises archives to cloud production, reducing costs while preserving top-notch performance and control.
• •Business Continuity: Maintain on-premises disaster recovery (DR) while producing in the cloud. Use on-premises where it fits best, and cloud where it excels.
• •Global Collaboration Made Easy: Strawberry Multisite enables distributed teams to collaborate seamlessly across multiple locations, unifying storage, users and projects into a single virtualized environment.

ENHANCED USER EXPERIENCE

Developed in collaboration with leading creatives from broadcast, post-production and creative agencies, the all-new Strawberry 7 user experience is faster and more intuitive, transforming the way teams manage their projects and assets. The new user interface is aligned with users’ expectations for modern creative tools,making Strawberry more intuitive and powerful than ever.

• •Improved Review & Approval Tools: User-friendly design speeds up production and delivery.
• •Enhanced Collaboration: Inspire teamwork like never before, with tools that simplify connection and communication.
• •Single-Pane-of Glass Search: A preview of how creative teams can manage projects seamlessly across on-site and cloud environments.

Attendees will also get a firsthand look at Strawberry Skies, a cloud-first post-production framework built for real-time collaboration across creative applications. Seamlessly integrated with creative tools like Adobe^® Premiere Pro^®, Adobe After Effects^® and Avid Media Composer^®, Strawberry Skies enables remote editing workflows, delivering powerful collaboration and speeding up post-production timelines.

“Creative teams need to work flexibly and from anywhere. Meanwhile, content houses need to maximize efficiency and minimize waste,” states Barrilleaux. “Multisite extends Strawberry’s framework for post-production to all production locations, allowing users to work from home on Monday and in the facility on Tuesday—without additional complexity, wait times, or wasted capacity.”

About Projective

Projective delivers innovative software solutions that streamline post-production for media companies and content creators worldwide. Its Creative Project Framework, Strawberry, empowers creative and engineering teams to focus on higher-value work by removing barriers and automating processes. With Strawberry, creators can effortlessly scale their post-production capabilities to meet the explosive demand for video content.

Learn more at www.projective.io