Development

Imagine your company has been operating for decades already. Since the beginning, you’ve relied on various software tools — from simple ready-to-go modules for playout or transcoding to complex, custom-developed workflows such as MAM or newsroom systems. As the IT industry rapidly evolves and new formats appear almost every quarter, the need to constantly upgrade or purchase new tools never ends.

Today, there are hundreds or even thousands of products designed for file- or stream-based media production and delivery. While it may seem easy to select everything you need off the shelf, that’s only half the truth. The crucial component often missing in this approach is actual media software development & integration — the key to making your tools and systems work together efficiently.

Ideally, this should be addressed early in the project, during the design or planning phase. At this stage, you or your main contractor should connect all vendors and stakeholders to ensure full interoperability. Unfortunately, many software and hardware vendors focus on their own ecosystems, leaving gaps that can only be filled through expert development services for broadcast workflows.

You are fortunate if your media ecosystem fits perfectly within a single vendor’s framework. Realistically, that’s rarely the case. This is where you need a strong partner with deep expertise in media software development & integration, and comprehensive knowledge of broadcast technologies, APIs, and business processes.